In our industry, it’s not always possible to protect your company from business rivals. So at Cap Coder Ltd, it’s been illuminating to discover that a competitor has copied one of our engineering products.
If you believe the phrase ‘imitation is the sincerest form of flattery’, then it’s fair to say that at Cap Coder we are currently feeling very flattered. Obviously, we knew when we came up with such a great design all those years ago that we were onto a winner, so perhaps we should have realised then that someday someone would want to copy it.
So what are we going to do about it? Nothing, because we’ve been around the block and know that to be competitive in today’s market place you shouldn’t copy the ideas of your rivals. Instead you need to strongly differentiate yourself and your product, and/or improve your levels of customer service.
Cap Coder’s Director Ross Prior said. “At Cap Coder, we are always looking at ways to enhance our service levels so that we have happy customers. Furthermore, we know that our product is slightly different from the copied version of our rivals, because not only do we have the original dated design plans, we also have the wonderful and very true story behind the idea’s conception as well as the engineering and manufacturing journey.”
He continued. “And whilst in this instance it’s too late to register to protect our intellectual property through a trademark, patent, registered design or design right, it’s certainly given us plenty to think about. However, as a family firm, who operate as a close knit team; we know that we already have many advantages over our competition. These are solid business relationships, a provable track record, and specialist knowledge and expertise, which when combined enhance our reputation as your trusted engineering and manufacturing partner.”
Cap Coder, was established over 30 years ago as a designer and manufacturer of equipment for the packaging industry. We are a dedicated engineering company, designing and manufacturing standard and bespoke solutions to a range of capping, filling and coding applications. In addition, we have a strong customer base, both in the UK and overseas, which is founded on trust, integrity, experience and understanding.
If you would like to find out more about our torque heads, or for any other information on capping and filling machines or coding equipment please get in touch by calling +44 (0) 1865 891466 or emailing Via our Contact Form